BRITAIN’S FAVOURITE BAKER NEEDED NEW PACKAGING FOR THEIR RANGE OF WEIGHT WATCHERS BREAD TO CREATE A MORE PREMIUM IDENTITY THAT ALSO REFLECTED NEW WEIGHT WATCHERS BRAND GUIDELINES.
Working with Warburtons and Weight Watchers we created a clean new design for the three loaves that carefully marries together the Warburtons brand with the new Weight Watchers look and feel.
We redesigned the packaging so more product was visible, included feature windows, added product flashes and freshened up the colour palette. The new packaging successfully strikes a balance between the two brands and gives the product real shelf presence.
This Project Contained