Users judge if a website is trustworthy within the first few seconds of viewing the design and without having read a single word. A poor user experience can breed mistrust and even turn the user off an entire brand.
Historically website design has focused on how it works on PC screens, leaving mobile friendly versions or implementing responsive web design as a secondary goal to be accomplished later. There’s no escaping the fact that the web is now mobile and by thinking about web design mobile first we can focus on delivering the best possible user experience for all devices.
The main purpose of a website is to deliver valuable content to a user, therefore content is always king and should be the starting point of any design. By considering how this content would be delivered on mobile first allows us concentrate on core functionality and ensure it’s accessible in all web browsers and all devices. With limited space on screen designing for mobile first forces you to consider whether content, features, and functionality are really required.
So many different mobile devices and so few standards results in so many different screen sizes to design for. The only way to effectively design for mobile is to do it fluidly using responsive web design. This means that content flows regardless of the screen size. With websites designed to flow there is no need to direct mobile and desktop users to different URLs - a practice that has a negative impact on search ranking and organic SEO.
Check out these websites we’ve built to see our design in action: