A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'
WHEN WARBURTONS, BRITAIN’S FAVOURITE BAKER, STARTED A SANDWICH REVOLUTION WITH THEIR SQUARE(ISH) WRAPS AND SANDWICH THINS THEY ASKED US TO CREATE A FULLY INTEGRATED JOINT LAUNCH CAMPAIGN FOR BOTH PRODUCTS TO INTERNAL, TRADE AND CONSUMER AUDIENCES.
The launch was a huge success both on and offline. It exceeded all digital targets and was named one of Mumsnet’s “most engaging campaigns ever” with 133% more recipes added to the site versus target.
THIS PROJECT CONTAINED