WARBURTONS HALF & HALF

WARBURTONS ASKED LIQUID AGENCY TO CREATE THE PRODUCT PACKAGING FOR HALF & HALF, A LOAF AT THE CENTER OF A NEW BREAKFAST CAMPAIGN, MADE WITH HALF WHOLEMEAL AND HALF WHITE FLOUR.

Warburtons were keen to ensure the product appealed to parents who wanted to find healthy options for kids without compromising on taste, so they called in Liquid Agency to develop packaging that would appeal to this market.