Warburtons are not only the most loved bakery brand in the UK (“Britain’s favourite baker”) but the biggest bakery in the UK - and the second biggest grocery brand in the UK after Coca-Cola!
In 2011, Warburtons became the first big bakery brand to open a dedicated gluten free bakery.
Warburtons asked for our help in launching the new range of gluten and wheat free products.
We created a fully integrated launch campaign to target a completely new consumer market for Britain’s favourite bakers.
Targeting both consumers and healthcare professionals, we used both print and online advertising to raise awareness of the new product range, supported with a dedicated social media campaign for consumers to interact with.
Raising the profile of the new products, we exhibited the new products at industry events ranging from the Allergy Show to local Coeliac events and meetings.
The gluten and wheat free range is now an award winning market leader, stocked in Tesco, Morrisons, Waitrose, Sainsbury’s, Asda and convenience stores.
This Project Contained