Liverpool-based marketing agency Liquid has recently developed an online Brand Room for Warburtons.
Warburtons Brand Room is an online portal which provides an overview of the brand, guidelines on how to represent the brand and an image library accessible upon approval for employees and agencies. The Innovation and Product Marketing Team at Warburtons are responsible for creating and managing the content. The project was generated with the objective of driving consistency across all branded communications.
It provides approved, up to date content that can be accessed by Warburtons' 25 bakeries and depots and over 4,000 employees, who are able to download guidelines and upload new photography to share amongst each other.
Darren Littler, Director of Innovation at Warburtons said "After our recent re-brand in 2011, we were keen to adopt the new logo and branding across all our sites and give employees the correct guidelines on how to execute the brand. Liquid have developed an excellent live digital solution that can be constantly refreshed and it has had a very positive effect on the company."
Chris Mitchell, Managing Director of Liquid, says "We love working with Warburtons and it was great to be able to provide a solution that enhances the overall running of their business."