Liquid has been commissioned by drinks company Stock Spirits Group to work on the UK launch of Keglevich – the leading flavoured vodka-based liqueur brand in Italy.

Liquid has designed the initial on-trade promotional point of sale items to support the launch. Available in the UK in six different fruit flavours, Keglevich contains real fruit and is distilled from pure grain in accordance with the long-standing traditions, which produce the finest quality vodka.

Keglevich is targeted at 18-28 year olds in an on-trade environment, who are receptive to trying vibrant and innovative new drinks with friends. Pinnacle Drinks, the sole distributor of Keglevich, are excited to be bringing the brand to the UK. Mike Heaton, Director of Pinnacle Drinks says, "Keglevich tastes great, it’s as simple as that. It’s also very versatile - it can be served as a shot, as a long drink or in a cocktail - which is good news for trade and consumers."

Liquid’s UK brand creative reflects the fun and vibrancy of the brand personality, with the strap line 'Shake it, Shoot it, Mix it, Love it'. Work includes a photography campaign, counter top material, posters and a range of branded promotional merchandise.

Keglevich is available now.

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Stock Spirits Group is the home of an outstanding range of Central and Eastern Europe’s leading drinks brands and is expanding fast. The Group’s products are lovingly made to long-established traditional recipes and these classic products appeal to consumers around the world.

Pinnacle Drinks Partnership Ltd specialises in launching, developing and creating momentum for premium drinks brands in the UK & Ireland.?