Virgin Money will be the first bank to launch ‘designer’ credit cards, having (somewhat ironically) teamed up with the consumerism hating punk rockers, the Sex Pistols.
It certainly isn’t the first time the design of a credit card has been used to pique our interest, instead of its APR. Rather than relying on celebrity endorsement however, Branson has focused on the aesthetic and semiotics of using Sex Pistols artwork to bring an altogether different feel to a bank/credit card.
The embossed numbers and text that one would expect to be at the front of the card have been banished to the back, leaving the front face devoted entirely to infamous album covers.
The cards will not only celebrate the Sex Pistols signing their contract with Virgin Music nearly forty years ago, but also attempt to visually represent Virgin as a brand: “[It is] time for consumers to put a little bit of rebellion in their pocket,” says Michele Greene from Virgin Money. “The Sex Pistols challenged convention and the established ways of thinking - just as we are doing today in our quest to shake up UK banking.”
Whether we see “Anarchy in the UK” banking system is still uncertain, however the attention given by Branson to the design and semiotics of the card will likely encourage other brands to reconsider the design of their cards in the future.
Blog by: Clare