We’ve recently developed the packaging for a new range of ice cream for high street chocolate retailer Thorntons. Thorntons, who currently stock scooping ice cream in their stores, were keen to develop a range to stock in supermarkets for people to enjoy at home.

The new ice cream, which comes in three delicious flavours; vanilla fudge, chocolate brownie and caramel swirl, will be available in Asda as part of a three month exclusive deal.

Liquid had to work closely with Thorntons to develop the look and feel for the ice cream, which makes up part of the Indulge range. Using strict guidelines Liquid developed a visual approach using a brown, purple and cream palette on black that perfectly reflects the premium product.

Look out for it in stores now.