LIQUID AGENCY WAS ASKED TO DEVELOP PACKAGING FOR A NEW RANGE OF ICE CREAM FOR HIGH STREET CHOCOLATE RETAILER THORNTONS.
Thorntons, who currently stock scooping ice cream in their stores, were keen to develop a range to stock in supermarkets for the consumer to enjoy at home.
Liquid Agency had to work closely with Thorntons to develop the look and feel for the ice cream, which makes up part of the Indulge range. Using strict guidelines Liquid Agency developed a visual approach using a brown, purple and cream palette on black that perfectly reflects the premium product.
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