Dubbed “The Year of Video Marketing”, online video content is becoming an increasingly prominent medium for brands to stimulate consumer engagement. Nielson states that 64% of marketers expect video to dominate marketing strategies in 2015.
The demand for concise content on social media has transformed the way brands aim to communicate with consumers. Video content delivers an abundance of information in a concise burst, which is entertaining and engaging, making it the most efficient method of marketing online.
Siobhan Freegard, founder of “Netmums” suggests: “Video is nearer to how we naturally communicate. We were taught to consume words by text but video offers a more human way to connect”. It comes as no surprise that the most “human way” to deliver content would be most effective for the social media platforms.
Cisco predicts that video traffic will constitute 79% of all consumer internet traffic by 2018. In October, the video based social media platform “Snapchat” started charging an indicatively high $750,000/day for advertisement video content marketing.
In anticipation of these trends, Liquid continues to develop and incorporate video content into brand strategy. If you are interested in how to deliver video content to your consumer, get in touch today.
Blog by: Josh