You don’t have to be in the chocolate business to capitalise on the Easter break. Easter is arguably the second most effective holiday after Christmas to implement a themed marketing campaign, which will boost consumer engagement and drive interaction.
Though many make plans for the bank holiday weekend, time off also inevitably leads to increased social media use, meaning consumers are often more receptive to brand messages.
Popular methods of inviting consumer interaction include ‘listicles’ to be shared on social media platforms and internet ‘easter egg’ hunts on brands’ websites.
Website ‘easter eggs’ involve the user hunting for hidden content on the website. This is a particularly effective method of driving traffic to areas of the website that don’t receive as much attention. Check out some of the best here
Easter is also a great time for a brand ‘revamp’, due to its message of rebirth and new beginnings.
Don’t forget if you think it is time to update your brands message, Liquid can help - don’t hesitate to get in touch.
Happy Easter from all at Liquid, we hope you enjoy the bank holiday break whether you’ve made plans or you’re taking a well-deserved break and finding a few ‘easter eggs’.
Blog by: Clare