Programmatic marketing is the use of software to purchase, place and optimise media; replacing human-based methods. It is becoming more and more powerful each and every day but if the client’s message is irrelevant, then the campaigns being run are misfiring. Many marketers argue that programmatic marketing is not working as well as it should do and this is because some brands insist on still running banner ads.
Tomorrow Group’s Goodwin said that “mobile has migrated from banner ads that once worked, to native ad units, click-to-download ads and in-feed ads, all desperate and temporary successes in keeping clicks at acceptably low levels.”
As well as this, there are other types of media in which you can shape your message. This includes video - programmatic video is predicted to account for 25% market share this year, up from 6% in 2012.
If you're determined to reach your consumers with a relevant message using a relevant marketing campaign, get in touch with us today to discuss the best path for your business.
Blog by: Josh