SCARLET & ARGENT
A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'
WHEN ONE OF THE UK’S MOST PRESTIGIOUS TEXTILE MANUFACTURERS HAINSWORTH, DECIDED TO LAUNCH ITS FIRST EVER CONSUMER BRAND USING FABRICS MANUFACTURED AT THEIR 229 YEAR-OLD MILL THEY ASKED US TO DEVELOP A NEW BRAND TO TAKE TO MARKET.
Hainsworth were highly regarded as a supplier to trade but had little or no awareness among the UK consumer. We worked with Hainsworth on the marketing positioning before developing the brand name Scarlet & Argent, the look and feel, product names, descriptions, packaging design and a range of marketing collateral.
THIS PROJECT CONTAINED
INSTORE POS DESIGN