RUSTLERS

Rustlers required standout point-of-sale advertising to support their new product launch, Rustlers Gourmet.

With our focus on capturing the ‘lunch’ and ‘snack’ market, we created a series of strategically bold, copy-led adverts… designed to grab attention by making references to other products in the audience’s environment: “Ploughmans? Get a grip”.

With our focus on capturing the ‘lunch’ and ‘snack’ market, we created a series of strategically bold, copy-led adverts… designed to grab attention by making references to other products in the audience’s environment: “Ploughmans? Get a grip”.

Closely aligned with the new look-and-feel of Rustlers packaging, the adverts incorporate ‘messy’ food photography and a strong ‘100% beef’ message - delivered via tongue-in-cheek headlines to inject a sense of humour.

“I love the ‘Behold’ and ‘Chefs should be worried’ options. Overall, these routes dial up one of our key strategic directions for this product range – accessibility (taking gourmet burgers to every corner of the country).”

– Elaine Rothballer, Senior Brand Manager, Keepak.

This Project Contained

  • Copywriting
  • Strategy
  • Art direction
  • Print support

 


Orleans House
Orleans House
Orleans House
Orleans House
Orleans House
Orleans House