Responsive web design is essentially a way of making sure people can use your website on different screen sizes, ie on a desktop computer, a tablet and a mobile phone.
We design our responsive websites on a fluid grid so that the web pages respond to the screen size of the device they are being viewed on and adjust the layout of the content to provide the optimum user experience.
Responsive websites designed so that the content flows regardless of screen size are now widely regarded as the only way to design for web. This method ensures there’s no need to direct mobile and desktop users to different URLs, removing the need for costly second sites - a practice which has impact on search rankings as outlined in Google’s smartphone website documentation.
Internet users are now using their mobiles more than ever with the Office for National Statistics reporting that access to the internet through mobile phones has more than doubled between 2010 and 2013, with 61% of adults now using a mobile or portable computer to access the Internet ‘on the go’.
This means that perceptions of how websites should work are also changing and people now expect their experience on mobile to be better, more simple and have less unnecessary content. Expectations of website users are now so high that over a third of users will leave a site immediately if it isn’t mobile friendly, so the question really is why wouldn’t you use responsive web design?
Check out these responsive websites we’ve built on your different devices to see our design in action: