One of our biggest projects over the last few weeks has been the Radley Christmas Campaign for 2012. With a very short time frame liquid came together to come up with a great new in-store and online campaign to promote the idea of gifting this Christmas. From strap lines and social media strategy to a photo shoot, gift guide and in-store decals we worked well into the night to create a great campaign that gave the brand a lovely festive feel without reverting back to traditional Christmas stereotypes.