RADLEY ASKED LIQUID AGENCY TO PRODUCE AN ONLINE AND INSTORE CHRISTMAS CAMPAIGN. THE PROMOTION NEEDED TO PUSH THEIR SEASONAL HERO PRODUCTS TO INCREASE SALES AND ENCOURAGE PEOPLE TO BUY THEM AS GIFTS.
Working within a short time frame Liquid Agency developed an in-store and online campaign focusing on the concept of gifting at Christmas. This included strap lines, a cross-channel social media strategy, extensive product photo shoot, printed gift guide and in-store decals.
Liquid Agency came up with strong seasonal messaging that gave the brand a personable and festive identity without reverting to Christmas stereotypes.
The campaign was a great success online and appeared across all UK Radley stores. People loved the personalised printed gift finder and found the gift guide really helpful.
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