To create a vivid Summer campaign for Tessuti that cuts through the rest of the designer fashion noise on the high-street, online and on social – and above all, build on the success of last season’s campaign.
Sometimes, a celebrity just has the right ‘look’ for a brand campaign. But it’s rare to find two at once. Step forward Elliot Gleave (the rapper 'Example’), and wife Erin McNaught (MTV presenter, actress and model).
Collaborating with this Australia-based couple was the perfect fit for Tessuti. And seeing it was a high fashion summer shoot, we assembled a crew in Queensland to do it in their home city.
We created a main campaign video, behind the scenes and interview edits, and stills for use in store and outdoor. We also arranged a live Example show at The Curtain Club, Shoreditch, to push the campaign out to the industry, brands and influencers.
Engagement was expectedly high with Elliot and Erin on board, and the first video received over 100,000 views - more than three times that of previous brand videos.
Due to the success of this celebrity partnership, Tessuti intend to continue to showcase exceptional musical talent alongside their beautifully crafted clothing. Watch this space.