To increase sales of key winter coats in the Tessuti range. To create maximum impact, exposure and social reach by capturing the quality of the products and showcasing it in a way that combined stunning visuals with a strong running theme. To put it simply – make the clothes look good, make the settings look cold. Very cold.
We wanted things cold so we went to Iceland. We wanted things very cold so we scouted a location with glaciers as a backdrop. We sourced influencers in Iceland – a country that is cool in every sense of the word – to leverage the scale and power of their following.
None of which would matter if the images we created weren’t stunning, so we created stunning images, flexible enough to apply to the full range of client assets. We also created candid behind the scenes footage to showcase on Instagram.
Alongside this, we co-ordinated and hosted a launch event built around showcasing the product offering alongside the work of renowned photographer and lifestyle influencer Jo Shutter. This involved Liquid creating all digital and print material and managing the event, attendees and special guests. As if all that wasn’t enough, we ensured the attendance of Essential Journal and a prime guest list packed with industry influencers and local businesses.
The launch event attracted key guests and garnered excellent feedback for Tessuti, something which was matched by the glowing coverage received in Essential Journal. The visual assets we created for the brand were not only stunning but also flexible enough to be used across a range of online and print platforms, while our work with carefully chosen influencers meant that social exposure was maximised and social reach was up on previous winter campaigns.
HEAD OF MARKETING, TESSUTI