To take everything that was already special about the Southport Flower Show and share it with a new and exciting audience. Without upsetting the many thousands of regular visitors we wanted to refresh and revamp the brand in a way which would capture its established appeal at the same time as reaching out to younger families and the gardeners of tomorrow.
We took the brand of Southport Flower Show and give it a typical Liquid revamp. A new logo and colour palette refreshed everything, while vibrant themes helped to create excitement and a sense of event.
Combine this with a social media overhaul and management, a database management and a brand new website and you had a rebranding which retained the tradition and appeal of the original, while creating the excitement normally associated with a brand new event.
Year 3 – The Garden Party
This year was focussed on the pure celebration of the show being 90 years old! The creative was designed to emulate that of a Garden party where all consumers were honoured invited guests. The feminine colours were replicated throughout the show, along with oversized garden party games, prosecco tents and many enlightening show ground entertainers. Even a specially designed 90th Birthday Cake was cut by a 90 year old visitor - alongside her Strictly Come Dancing hero - Bruno Tolioli. This year saw the first visits from Adam Frost and Dave Myers (Hairy Biker) who thoroughly enjoyed themselves – as did we all watching them!
Each of the first three years was given a theme which carried consistently through every aspect of the branding. Each year saw increased growth in the number of people attending the show and in those booking in advance to sample the excitement of the next years. Just like the satisfied visitors, traders and celebrities have embraced the Southport Flower Show in the clearest way possible – by returning year after year. The positive impact was beyond the expectations of everyone involved.
As if all that wasn’t enough, the Southport Flower Show also gained followers on Instagram, Facebook and Twitter, experienced a peak in media interest, particularly pre-show excitement, and served as an inspiration for the organisers of other flower shows who came along to check things out.
The end result was a brand which became a beacon of inspiration and a must-see for new and existing admirers.
SOUTHPORT FLOWER SHOW, GENERAL MANAGER