To take everything that was already special about the Southport Flower Show and share it with a new and exciting audience. Without upsetting the many thousands of regular visitors we wanted to refresh and revamp the brand in a way which would capture its established appeal at the same time as reaching out to younger families and the gardeners of tomorrow.
We took the brand of Southport Flower Show and give it a typical Liquid revamp. A new logo and colour palette refreshed everything, while vibrant themes helped to create excitement and a sense of event.
Combine this with a social media overhaul and management, a database management and a brand new website and you had a rebranding which retained the tradition and appeal of the original, while creating the excitement normally associated with a brand new event.
Year 2 – Once Upon A Time
Working in close partnership with hugely talented paper flower artist Kerry Duggan of Rain Props and Roses, we designed a striking and beautifully bright 3D flower visual on a huge scale. The use of fairy tale icons helped to give the show a sense of theme, narrative and storytelling. This was fully embraced by the Show Gardeners and tradespeople, who created displays reflecting famous stories and adding a sense of wonder to the show. Visitors could enjoy something inspiring around every corner, from the Vegetable Orchestra and towering tree girls on stilts to the fun and frolics of Hogman and Sally and the magic of invisible fairy tale creatures.
Each of the first three years was given a theme which carried consistently through every aspect of the branding. Each year saw increased growth in the number of people attending the show and in those booking in advance to sample the excitement of the next years. Just like the satisfied visitors, traders and celebrities have embraced the Southport Flower Show in the clearest way possible – by returning year after year. The positive impact was beyond the expectations of everyone involved.
As if all that wasn’t enough, the Southport Flower Show also gained followers on Instagram, Facebook and Twitter, experienced a peak in media interest, particularly pre-show excitement, and served as an inspiration for the organisers of other flower shows who came along to check things out.
The end result was a brand which became a beacon of inspiration and a must-see for new and existing admirers.
SOUTHPORT FLOWER SHOW, GENERAL MANAGER