Create new video and stills content to appeal to a European market, starting with the 110 cap and NFL ‘Legends’ jersey ranges – two key products with the same timeless combination of street authenticity and American sporting heritage.
The 110 images, in particular, needed to establish Mitchell and Ness as an original and well crafted brand in their own right and establish the USP of the 110 – it’s one cap that fits 10 different sizes.
Working within the parameters set out by Mitchell and Ness, the NFL and the NBA, we created campaign concepts that met the brand values and captured the unique appeal of the items themselves.
This meant planning and co-ordinating the photo and video shoots, from sourcing locations, models and social media influencers. For 110 we utilised the impact and reach of 5 models with huge Instagram followings and 5 key influencers.
The content created for Mitchell and Ness during these shoots was very well received by the client and retailers. Assets have been used effectively across online and offline European outlets and the demand for more creative ideas and content continues. Social engagement continues to grow.