This notice applies to our website www.liquidagency.co.uk that we own and operate and all services we provide.
When we say ‘personal data’ we mean identifiable information about you, like your name, email, address, telephone number, bank account details and payment information. If you can’t be identified (for example, when personal data has been aggregated and anonymised) then this notice doesn’t apply.
Last updated: 14 May 2018
Here is a summary of some of the key changes we made on 14 May 2018:
How we collect your data
When you visit our website or use our services, we collect personal data. The ways we collect it can be broadly categorised into the following:
Information you provide to us directly: When you visit or use some parts of our websites and/or services we might ask you to provide personal data to us. For example, we ask for your contact information when you sign up for our mailing list, send in an enquiry online or join us on social media. If you don’t want to provide us with personal data, you don’t have to, but it might mean you can’t use some parts of our website or services.
Information we collect automatically: We collect some information about you automatically when you visit our websites or use our services, like your IP address and device type. We also collect information when you navigate through our website, including what pages you looked at and what links you clicked on. This information is useful for us as it helps us get a better understanding of how you’re using our website so that we can continue to provide the best experience possible.
Some of this information is collected using cookies and similar tracking technologies. If you want to find out more about the types of cookies we use, why, and how you can control them, take a look at our cookie notice.
Information we get from third parties: The majority of information we collect, we collect directly from you. Sometimes we might collect personal data about you from other sources, such as publicly available materials or trusted third parties like our marketing and research partners. We use this information to supplement the personal data we already hold about you, in order to better inform, personalise and improve our services, and to validate the personal data you provide.
Where we collect personal data, we’ll only process it:
to perform a contract with you, or where we have legitimate interests to process the personal data and they’re not overridden by your rights, or in accordance with a legal obligation, or where we have your consent. If we don’t collect your personal data, we may be unable to provide you with all our services.
How we use your data
First and foremost, we use your personal data to manage our relationship with you. We also use your personal data for other purposes, which may include the following:
To communicate with you. This may include:
providing you with information you’ve requested from us (like design ideas, digital or print assets) or information we are required to send to you operational communications, like changes to our services, security updates, or assistance with using our services marketing communications (about Liquid or another product or service we think you might be interested in) in accordance with your marketing preferences asking you for feedback or to take part in any research we are conducting (which we may engage a third party to assist with).
To support you: This may include assisting with the resolution of technical support issues or other issues relating to your websites or services, whether by email, in-app support or otherwise.
To enhance our websites and services and develop new ones: For example, by tracking and monitoring your use of websites and services so we can keep improving, or by carrying out technical analysis of our websites and services so that we can optimise your user experience and provide you with more efficient tools.
To market to you: In addition to sending you marketing communications, we may also use your personal data to display targeted advertising to you online – through our own websites and services or through third party websites and their platforms.
To analyse, aggregate and report: We may use the personal data we collect about you and other users of our websites and services (whether obtained directly or from third parties) to produce aggregated and anonymised analytics and reports, which we may share publicly or with third parties
How we can share your data
There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:
third party service providers and partners who assist and enable us to use the personal data to, for example, support delivery of our services, or to market or promote our goods and services to you
other people where we have your consent.
Security is a priority for us when it comes to your personal data. We’re committed to protecting your personal data and have appropriate technical and organisational measures in place to make sure that happens.
If you want more detailed information please contact us on firstname.lastname@example.org.
The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to provide you with a service you’ve requested or to comply with applicable legal, tax or accounting requirements).
We’ll retain your personal data for as long as we have a relationship with you and for a period of time afterwards where we have an ongoing business need to retain it. Following that period, we’ll make sure it’s deleted or anonymised.
It’s your personal data and you have certain rights relating to it. When it comes to marketing communications, you can ask us not to send you these at any time – just follow the unsubscribe instructions contained in the marketing communication, or send your request to email@example.com
You also have rights to:
know what personal data we hold about you, and to make sure it’s correct and up to date
request a copy of your personal data, or ask us to restrict processing your personal data or delete it
object to our continued processing of your personal data
request that we remove all data and references to you from our database entirely
You can exercise these rights at any time by sending an email to firstname.lastname@example.org
If you’re not happy with how we are processing your personal data, please let us know by sending an email to email@example.com We will review and investigate your complaint, and try to get back to you within 48 hours. You can also complain to your local data protection authority. They will be able to advise you how to submit a complaint.
How to contact us
We’re always keen to hear from you. If you’re curious about what personal data we hold about you or you have a question or feedback for us on this notice, our websites or services, please get in touch.
As a technology company, we prefer to communicate with you by email – this ensures that you’re put in contact with the right person, in the right location, and in accordance with any regulatory time frames.
Our email is firstname.lastname@example.org