Liverpool ONE has recently won a silver award in the B2B category at the 2016 European ICSC (International Council of Shopping Centres) Solal Marketing Awards.
The campaign (which was led by Aver on behalf of Grosvenor Fund Management Europe), aimed to drive demand for Liverpool ONE, the amazing retail and leisure destination at the heart of Liverpool.
Our role was to ensure the messaging was deployed across a range of materials, from e-cards to bespoke presentations, a film and brochure. A great project for the design team to get stuck into.
Our marketing materials helped Grosvenor’s to secure 29 new brands in 12 months, including the regional flagships for the wonderful Victoria’s Secret, an upsized Hugo Boss and a range of new restaurants. Pretty impressive, right?
Nick Thornton, director of Aver, said: “Working with Liquid, who delivered a creative direction that stood out in the market, Liverpool ONE achieved valuable cut through that kept it on the minds of key brands throughout the year.”