ONE BIG CHRISTMAS CAMPAIGN

Whether you love Christmas or you hate Christmas, it comes but once a year… 
and this year, ours came early.

Approached by Liverpool ONE to create and deliver their 2018 Christmas campaign — Liquid were tasked with creating a multi-demographic concept, emotive enough to make even the Scrooge’s of the world feel just a little bit festive… 

Showing that no matter how you feel about the festive season, there’s something at Liverpool ONE that will ‘Light up your Christmas’ — the creative focuses on facial expressions, showing faces, both young and old, light up. 

With a light-hearted approach, the campaign captures and compares a range of responses to Christmas (from the pure joy, excitement and wonder felt by children… to the slightly more morose and grumpy reactions you might get from Grandad). 

Featuring a series of talking head interviews that compare some of the opposing views of Christmas — the campaign will roll out across VOD on ITV Hub, as well as online, and out of home. 

Keep your eyes peeled for some extra-special twinkly buses this December…

This Project Contained

  • Artworking
  • Digital Collateral
  • Photography
  • Printed Collateral
  • Videography
  • Video on demand

One Big Christmas Campaign - L1
One Big Christmas Campaign - L1
One Big Christmas Campaign - L1
One Big Christmas Campaign - L1
One Big Christmas Campaign - L1
One Big Christmas Campaign - L1