The Necessities of an E-Commerce Website

Josh Smith - 27/02/2017

Is 2017 the year your company branches out into the world of e-commerce?

This form of online platform continues to grow and outperform traditional, physical stores in city centres. Proof of this comes from a recent article about Next, regarding their in-store performance over the festive period. Not forgetting with an online presence, you can reach a wider audience, save costs on a premise and also remain open 24/7; so why not get involved?
 
When it comes to designing and going live with an ecommerce website though, there are some must-have features to help ensure success for your business. These include: 
 
Variety of payment options
 
As technology develops, so do payment options. Gone are the days of only being able to pay by entering your bank card details. With recent technology, many big players in the e-commerce market offer payment options such as Apple Pay and PayPal, as well as the traditional ‘enter your card details below’.
 
As well as this, some retailers also offer scanning your bank card as opposed to entering the details. This development in technology means customers can hover their phone camera over their card and the camera picks up the details. Your phone then automatically fills in the relevant fields on the payment page, saving time.
 
It is important that you can offer as many payment options as possible to ensure your customers are able to pay easily and efficiently.
 
Real product reviews from customers
 
Almost all shoppers read reviews before purchasing products. Failure to offer reviews on your products will often lead customers to believe the products are not genuine. Alongside offering reviews on products, it’s important to score well on customer experience. Websites such as Trustpilot take into account: delivery, communication from the business and the reliability of product descriptions.
 
Negative reviews can sometimes by viewed as a positive indication of your services and can be more beneficial than no reviews at all, especially if the reviews are based on opinion rather than fact. This shows that the products on your website are the real deal.
 
Related items
 
Related items benefit both the customer and the seller. The customer can find items that might work well with what they have already bought and will feel like the website knows their tastes and preferences.
 
From a seller point of view, offering related items that customers may additionally purchase means that more money is being spent.
 
This is just the start of a long list of must-haves when it comes to designing and producing an e-commerce website. Luckily for you, we know what is needed to make your e-commerce a success.
 
If you’re interested in creating an ecommerce website from scratch or simply looking to refresh your current platform with a new design and feel, get in touch today: info@liquidagency.co.uk or 0151 231 6240. 

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