Following on from our work with Levi’s and Asics, we’ve been tasked with helping Dickies® Motorcycle Outfitters develop its growth strategy, launch in the competitive fashion sector and establish its creative platforms and approach. Our task is to build awareness amongst motorcycle enthusiasts and those with a keen interest in fashion.
Alan Greig, Director and Partner at Dickies® Motorcycle Outfitters, said; “We have big ambitions for our brand and our business. Liquid will play a key role as we look to establish ourselves in the market and broaden our consumer business. We're really excited to be working with Liquid and look forward to seeing the team’s creativity brought to life.”
Steve McGauley, Executive Creative Director and founder of Liquid, commented; “Motorcycle apparel is an exciting, fast-moving sector of the fashion market, so we’re delighted to be working with Dickies® Motorcycle Outfitters on the launch. We’re certain the brand will quickly find its place in the hearts and on the bodies of those who have a passion for the motorcycle lifestyle.”
At the forefront of Liquid’s launch campaign is an innovative digital approach, bespoke in-store POS and distinctive print adverts; which will serve to engage and activate the expansive motorcycling community.
The Dickies® Motorcycle Outfitters brand prides itself on offering a stylish yet practical range for automotive enthusiasts. Its team of dedicated designers strive to make the technical, fashionable by using carefully chosen fabrics that allow customers to feel comfortable, whilst remaining protected on the road.
Dickies® Motorcycle Outfitters will launch throughout Europe in summer 2016.