Liquid Foundation’s End to End Challenge. Going nowhere. Fast.

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At Liquid, we know a thing or two about planning, that's why we're already looking forward to 2017. We've decided that in the New Year we'll be cycling from John O’Groats to Land’s End to raise money for the Liquid Foundation. 
 
We know right? Impressive. 
 
The thing is… Cycling 874 miles from John O’Groats to Land’s End actually takes four days. Even if we wanted to, we can’t take that amount of time off work when there’s so much to do. 
 
After explaining our plight to Pure Gym, they’ve kindly loaned us two exercise bikes. 
 
Thanks to them, we’ll be cycling the entire distance from the ‘comforts’ of our studio in The Tempest Building (and getting on with our work in the process…). 
 
But that’s not all. Oh no. 
 
This is a non-stop cycle. A member of staff must be cycling at all times. We’ll be taking it in turns, cycling right through the night and into the day.  
 
Each office member will cover as many miles as they can before their legs drop off, they turn blue and consequently fall off the bike. 
 
At this point, another member of staff will take their place and our previous cyclist will return to their desk. 
 
But wait! There’s more. 
 
Since we’ve made it a whole lot easier for ourselves (by splitting the journey between 15 members of staff and cycling indoors) we’re creating realistic (ish) cycling conditions in the studio. 
 
So here’s the deal:  
  • All staff members will be cycling in front of a green screen. The conditions they will be cycling in will be predetermined and they will have no idea what to expect.
  • The location/situation our staff are ‘cycling’ through could change at any moment – including the terrain, but more importantly, the weather. 
  • Some of our employees will find themselves to be cycling in the worst weather of their lives. 
  • The more you pay up and sponsor us? The worse this weather will become for our staff. 
  • You’ll be able to watch this unfold on your computer screens, meaning you can pick and choose who you want to punish, then watch them suffer with glee. 
Sound good? 
 

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