IS YOUR COMPANY FALLING INTO A SEO TRAP?

Josh Smith - 14/11/2016
Backlinks are an integral part of any SEO plan. Of course, keywords, meta titles, meta descriptions and so on, are hugely important but backlinks are equally important. To express how important they are, we’re here with some top tips to improve your backlink presence, with the help of Neil Patel, co-founder of Crazy Egg. 
 
Authority Websites
 
Effective backlinks come from authority sites which are relevant to your own.
 
Authority sites usually share the following traits:
  • They’re credible
  • They enjoy a high ranking on major search engines such as Google (visible on the first page for a number of relative keywords)
  • They receive huge amounts of traffic and lots of shares on social media
  • They’re influential in their sector
  • Additionally, they lack the characteristics of a bad website, which include blatant keyword stuffing, high link-to-content ratios, excessive numbers of ads, low-quality content and poor website design in general
How to find relevant authority sites
  1. You can easily use Google for this. Use search operators to zero in on suitable sites more quickly. For example, use site:.gov, .edu, or .org to limit your search to such sites.
  2. Use Google to search for the keyword of your choice to find sites that rank highly for it, and go from there.
Things to do before making contact with websites you want to link back to you
  1. You should ideally build up a decent content library before attempting to solicit backlinks from authority sites.
  2. Luckily, the content doesn’t have to rank well. It just has to be top-tier in terms of the quality of the information it provides.
Other tips
  • According to HubSpot, companies that blog on a consistent basis have up to 97% more backlinks than those that don’t. From day one, commit yourself to creating new posts consistently.
  • Create a library of white papers, e-books, and other pieces of content that provide detailed, useful and well-researched information. Offer these resources for free, but make one small request: a credit in the form of a link back to your website.
  • Whenever possible, create an infographic for an important trending topic that affects your industry or business. Readers love to share newsworthy graphics and use them as a form of social currency on social media.
  • Seek out broken links on relevant websites and approach site owners with replacement content they can link to instead.
  • Whenever you create new content, promote it across all social media channels. Even if each post generates only a few shares, the odds of backlinks being generated increase.
This is just touching the surface with backlinking and SEO as a whole. 
 
If this sounds like something you think your business needs, Liquid are here to fulfil all of your SEO needs. We’ll find the relevant websites, we’ll produce relevant content, we’ll do the contacting and ultimately, we’ll provide the results. Get in touch today at 0151 231 6240 or info@liquidagency.co.uk.
 
Whilst we’re talking about backlinks, if you think our article has some useful tips, feel free to refer back to it in your own blog, just don’t forget to link back to us! ;) 

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