Discover Style in the City this Summer

Beth Wainwright - 06/03/2017

Late last year, we were announced as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show.

Since the announcement, we’ve been helping create some incredibly exciting marketing collateral for the three-day celebration of fashion in Liverpool. Working on the project has meant there’s a real buzz in the studio, as the team looks to come up with something fresh and new which will catapult the brand in to our style conscious city!
 
After much anticipation and planning, our first creative photoshoot with the brand took place a few weeks ago. From celebrity stylists, to award-winning hair and make-up teams, plus videographers and photographers, we were ready and raring to direct and shoot our campaign. 
 

 
Beth, our placement year student, assisted on both days and has shared her thoughts on her first large-scale fashion photoshoot with us: “The first day of the shoot was so exciting; looking around and seeing stylists and photographers who I’ve followed on Instagram for years, capturing every angle of the day was incredible. Being in the studio was overwhelming at first but everyone really pulled together and its felt like we’d became a big family over the two days. 
 
“The second day was a location shoot. Liverpool is such a gorgeous city, so there was no doubt that the shots would turn out beautifully. I wasn’t disappointed – we covered shots by the water and by iconic locations, to make sure Liverpool was showcased in all its glory!”
 
As the show is taking place in July, Liquid wanted strong Spring/Summer visuals and styling to come through in the imagery. Working on this project, gave us a great insight into what we can expect to hit the high-street stores in just a few months.
 
Overall, our photoshoot provided us with standout imagery for the British Style Collective, but also an appreciation for the fashion season ahead. The power of experimenting with your own style and pushing the boundaries is going to be key – so embrace it! 
 
Beth’s final thoughts encapsulate the day perfectly: “Over the two days I just soaked everything in - going around watching and assisting all the different parts of the shoot was the perfect way to learn first-hand. My first large-scale fashion shoot will definitely be one to remember. The images the team produced are so impactful and well-styled - I can’t wait to see them being used in the run up and throughout the show.”
 
We’re now looking forward to watching the British Style Collective takeover the city and will be welcoming the event with open arms (and purses!). Visit www.britishstylecollective.com to buy your tickets for the most anticipated show this year!

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