Liverpool ONE wanted rich media content to run across their social media channels.
Playing on the run up to Halloween, Liquid Agency created a pop-up activation campaign: #NoTricksJustTREATS.
We organized a “TREAT TEAM” to randomly reward shoppers (both children and adults) with small treats to thank them for shopping at Liverpool ONE – and behaving so well!
The event was captured and delivered on Liverpool ONE’s social channels. All promotional material carried the hashtag #NoTricksJustTREATS to encourage social sharing.
The stunt made a splash on social media and received coverage in the Liverpool Echo.
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