LIVERPOOL ONE HALLOWEEN
A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'
LIVERPOOL ONE WANTED RICH MEDIA CONTENT TO RUN ACROSS THEIR SOCIAL MEDIA CHANNELS.
Playing on the run up to Halloween, Liquid Agency created a pop-up activation campaign: #NoTricksJustTREATS.
We organized a “TREAT TEAM” to randomly reward shoppers (both children and adults) with small treats to thank them for shopping at Liverpool ONE – and behaving so well!
The event was captured and delivered on Liverpool ONE’s social channels. All promotional material carried the hashtag #NoTricksJustTREATS to encourage social sharing.
The stunt made a splash on social media and received coverage in the Liverpool Echo.
THIS PROJECT CONTAINED
INSTORE POS DESIGN