GROSVENOR APPROACHED LIQUID AGENCY TO WORK ON A CAMPAIGN TO ATTRACT MORE HIGH PROFILE RETAILERS TO ITS INNOVATIVE SHOPPING CENTRE LIVERPOOL ONE. THE B2B CAMPAIGN USED STATISTICS FROM LIVERPOOL ONE THAT CHALLENGE PERCEPTIONS ABOUT THE CITY AND SHED LIGHT ON CONSUMER BEHAVIOUR.
The campaign was based on the idea of ‘a different dimension’ and showcased the centre’s outstanding performance, the spectacular architecture and individual retailer’s success stories. We produced very high quality materials aimed at persuading London-based retailers including a mailer, brochure and site maps.
This Project Contained