Liquid were recently nominated at the Northern Marketing Awards in the Best Integrated Campaign category. The prestigious event recognises and rewards excellence in marketing and communications and we were therefore delighted to be nominated. In a very competitive category our campaign to launch Onitsuka Tiger’s Liverpool One store was chosen for its innovative concepts across a range of different media.
The integrated campaign category was judged on a number of criteria: how the plan met the overall strategy, the innovation and creativity involved, the effectiveness of the campaign, the value for money and its return on investment.
This campaign contained a lot of innovative ideas that were right on brand and really spoke to the target market. Paul Durr, Onitsuka Tiger’s Sales and Marketing Manager, has praised us for developing an ‘exceptional campaign’. “Liquid proved themselves to be an agency that got ‘under the skin’ of our brand, fully understood the Onitsuka Tiger audience and, in doing so, developed a campaign which tapped into the Tiger audience in Liverpool.”
And we are extremely proud of what we have achieved. As Chris, our Managing Director, says: “The success of this campaign demonstrates how creative, research and planning work together to provide a truly integrated campaign. The campaign as a whole entity went superbly well – all of the elements we presented at creative stage came to fruition and looked great and were very effective.”