THE LEVI'S TAILOR ACADEMY
A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'
Levi’s® approached us to work with them on an online hub, video and launch pack for The Levi’s® Tailor Academy.
The project included developing a brand and look and feel for the academy, as well as producing collateral such as a booklet, leaflets and a training video. At the first event The Levi’s® Tailors were given a bespoke branded box containing a metre of denim and were challenged to make their own tool belt.
We also developed a creative and engaging online hub where tailors can share pictures of their customised pieces and become part of a community.
THIS PROJECT CONTAINED