What does the Google Algorithm change mean for your site?

Smart phone devices increasingly dominate methods of Internet access, with no sign of slowing down. If your website isn’t mobile optimised it’s likely that you’re turning away the biggest portion of your web traffic and Google is about to make sure that mobile phone users can barely access a non-optimised site altogether. 

 
Google’s new algorithm will reward and penalise websites for their mobile experience from April 21st. Rather than just denoting which websites are mobile friendly or not, Google’s algorithm will assess how easy the website is to navigate from a mobile device and move it up (or down) their search rankings accordingly. 
 
The widespread use of smart phones (with users checking their devices on average of 150 times per day) coupled with the introduction of geo-location marketing for mobile will mean that businesses (with optimised websites) can reach larger numbers of relevant consumers than they ever could before. 
 
Many with non-optimized sites will possibly look at their dwindling web-traffic and ask themselves if it is worth spending the money on responsive design when their website doesn’t appear to generate results anyway.  Unfortunately, low traffic and low website conversions are usually a result of high bounce rates as users will instantly click away from a site that they have to zoom in on and then swipe the screen from side-to-side to be able to read. 
 
A well optimised website has a far greater chance of providing your business with a steady flow of web traffic and in turn sales. 
 
You can check whether your current site is optimised for mobile using the Google Webmasters Mobile Friendly Tool.
 
If the results come back negative and you want to know more about mobile friendly web development then don’t hesitate to contact Liquid. You can read more about how we have implemented responsive web design for the following client projects: