EMAIL MARKETING

Email marketing is still one of the most effective ways of communicating with your target audience and is the preferred method of direct marketing communication for most consumers. But email marketing only works when done well and poor email communications can have a negative effect for businesses and brands and even affect your ability to communicate with subscribers in the future.

Target audience

Like all areas of digital marketing, with email marketing it’s vital to know and understand your target audience, as there’s no point writing great subject lines and content if it’s aimed at the wrong people. It’s also important to consider whether you should blanket email everyone on your list or target different groups or influential individuals.

Monitoring and evaluating

Compressive reporting and knowing who on your email list have received, opened and clicked on your email marketing is vital and this data should be used to target and follow up engaged subscribers will further emails.

We offer a wide range of digital marketing services:

  • Email design – professional looking emails
  • Copywriting – ideas and content for your emails
  • Detailed reporting and measureable campaigns
  • Targeted email communication
  • Mailing list management – unsubscribes and bounces
  • Cross-device build – don’t slip up and build an email that isn’t optimised for everyone; mobile, web mail and office

SERVICES INCLUDE

  • ONLINE ADVERTISING
  • PAY PER CLICK (PPC) ADVERTISING
  • SOCIAL MEDIA MARKETING
  • CONTENT MARKETING AND BLOGGING