Email marketing is still one of the most effective ways of communicating with your target audience and is the preferred method of direct marketing communication for most consumers. But email marketing only works when done well and poor email communications can have a negative effect for businesses and brands and even affect your ability to communicate with subscribers in the future.
Like all areas of digital marketing, with email marketing it’s vital to know and understand your target audience, as there’s no point writing great subject lines and content if it’s aimed at the wrong people. It’s also important to consider whether you should blanket email everyone on your list or target different groups or influential individuals.
Compressive reporting and knowing who on your email list have received, opened and clicked on your email marketing is vital and this data should be used to target and follow up engaged subscribers will further emails.
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