We recently launched a new website and online shop for EDC Scotland, a specialist in electronic drive and controls for the industrial sector. We were tasked with building them an e-commerce website that delivers both a great user experience and search engine optimisation that improves their organic search results.
We opted to use Shopify as the platform for the shop, as it combines an intuitive feature filled admin user interface so that EDC Scotland can easily manage and market their shop, and a highly customisable frontend that allowed us to create a clean, clear storefront that reflects their refreshed branding.
The new design focused on improving the customer journey from landing on the website through to making a purchase. This began with a clear navigation structure with both a top and side menu, prominently displaying products and services. To help customers drill-down to the products they want, we divided propducts into manufacturers, that could then be broken down into categories and finally filtered by features, meaning that each product can be accessed within a just few clicks. Finally, to increase cross-sales, each product page has links to other related products that may be of interest to the customer.
For more information on Shopify or other web solutions get in touch with us.