I began working at Liquid at the beginning of the year, 4 months in and a lunchtime session of UKick is a vital part of each working day. You probably won’t have a clue what UKick is, I didn’t before joining Liquid! It is primarily a shuttlecock with feathers, which we attempt (with great difficulty!) to kick around and not let touch the floor. It might not sound very exciting but we thoroughly enjoy it!
The idea of a shuttlecock with feathers that you simply kick around would not be a good sell in itself, which is why the marketing of a product so simple is vital in making it a success. The UKick website contains a UKick Zone
which recommends different games to play and also challenges people to try and complete different moves with their UKick, with each move having a different difficulty level. The website also offers the opportunity for each UKick to be personalised with a variety of different coloured feathers available.
UKick has been around the Liquid office for quite some time and it doesn’t look like we’ll be parting ways with our shuttlecock any time soon. Our current record is 39 kicks before it touching the floor and we’re aiming for an ambitious 100 by the end of the year! You can watch us in action with our feathered friend here