AFTER 27 SUCCESSFUL YEARS IN THE NEC BIRMINGHAM, THE CLOTHES SHOW, OWNED BY HAYMARKET MEDIA GROUP, RELOCATED TO LIVERPOOL FOR THEIR JULY 2017 SHOW.
The new show hosted an immersive, interactive, three-day city-wide festival – taking over Liverpool’s most iconic venues to celebrate fashion, arts and culture on a scale not seen anywhere else in Europe.
Using our in-depth knowledge of Liverpool and the retail sector - we developed a new name, brand and strategy for the festival, introducing “British Style Collective” to both new and old audiences.
Liquid managed and directed British Style Collective’s national advertising campaign, including creative direction for photography and video. We created a suite of images and promotional footage, adapting them for large-scale outdoor applications and television advertising.
“The team at Liquid showed creative thinking and a clear understanding of our brand goals. They genuinely feel like an extension of our team for this project, so we’re incredibly pleased to be working with them on the launch of the British Style Collective.”
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