Award Winning Fashion Marketing Campaign for Bravissimo

AWARD WINNING FASHION MARKETING CAMPAIGN

BRAVISSIMO

A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'

WE WERE ASKED TO DEVELOP AN INTEGRATED CAMPAIGN TO POSITION BRAVISSIMO AS THE HOME OF QUALITY BRA FITTING THAT EDUCATED WOMEN ON HOW A BRA SHOULD FIT AND FEEL AND CREATE A BUZZ AROUND THE BRAND.

The target audience was women with a D-cup and above between the ages of 25 and 55, down to earth women who enjoy a laugh and don’t take themselves too seriously.

Our award winning ‘Boob School’ campaign successfully repositioned the brand and generated a 26% increase in web traffic, Facebook likes up 200% and a 9% increase in in-store bra fittings.

THE CAMPAIGN WAS A HUGE HIT FOR BRAVISSIMO, AND WENT ON TO WIN THE NORTHERN MARKETING AWARD FOR LOW BUDGET CAMPAIGN.

THIS PROJECT CONTAINED

PRINTED COLLATERAL
INSTORE POS DESIGN
MARKETING STRATEGY PR CAMPAIGN
SOCIAL MEDIA CAMPAIGN
AWARD WINNING