WE WERE ASKED TO DEVELOP AN INTEGRATED CAMPAIGN TO POSITION BRAVISSIMO AS THE HOME OF QUALITY BRA FITTING THAT EDUCATED WOMEN ON HOW A BRA SHOULD FIT AND FEEL AND CREATE A BUZZ AROUND THE BRAND.
The target audience was women with a D-cup and above between the ages of 25 and 55, down to earth women who enjoy a laugh and don’t take themselves too seriously.
Our award winning ‘Boob School’ campaign successfully repositioned the brand and generated a 26% increase in web traffic, Facebook likes up 200% and a 9% increase in in-store bra fittings.
THE CAMPAIGN WAS A HUGE HIT FOR BRAVISSIMO, AND WENT ON TO WIN THE NORTHERN MARKETING AWARD FOR LOW BUDGET CAMPAIGN.
This Project Contained