Liquid has created a range of eye-catching marketing collateral for the award winning ACC Liverpool – home to BT Convention Centre and Echo Arena.

Liquid were briefed to create new marketing collateral which will help ACC Liverpool to build on its success and take their brand to the next level. It was crucial that the collateral - which included a sales brochure, eblasts, interior banners, external flags, exhibition stand graphics and press advertising - positioned the BT Convention Centre as the place to come for exhibitions and events. It also had to push out key messages including the quality of its staff and how it is one of the best and greenest venues in Europe.

The central idea was that ACC Liverpool, as an international venue, is a place where the whole world meets. This message was communicated powerfully through the strapline ‘Sometimes it’s good to follow the crowd’ and an innovative dot design.

The brochure was launched at Confex, the UK's leading event for event organisers. Liquid created online animations along with exhibition stands to promote ACC Liverpool’s appearance there and the design will be rolled out in the future for trade ads and banners throughout the venue.

Pam Carroll, Marketing Manager at ACC Liverpool, has been delighted with what liquid have created, “Liquid nailed the brief and have produced work that went beyond our expectations. We’re thrilled with what they’ve done – the design is striking and really captures our unique personality and brand values. We really think it’s helped to set us apart in a very competitive market.”

You can view images of the collateral here: